In a world full of flavours, it’s easy to feel like you don’t measure up—like everything and everyone around you is somehow more exciting, more interesting, or more delicious than you.

But here’s the thing: You MORE than measure up—you are abundant. Your cup overflows. You just have to see it, say it and live it! The world wouldn’t be as sweet without you.

When I created Hello Pudding, it started off as a joke that I shared with my daughters, during a difficult time in the world (more on that another time). But as Hello Pudding™ came to life, Pudding the character became a symbol—a reminder that every day is an opportunity to introduce and reintroduce ourselves to the world.

Saying HELLO means daring to be present and seeing yourself as you are and also as you could be—without comparison. Learning to love your ingredients for no other reason than they are yours.

I believe we can all learn to love our ingredients and that there is an appetite for every recipe in the world. But, if all else fails, and you end up stuck on the shelf one day, REMEMBER you can always choose YOU. Sometimes life requires you to pick yourself— in order to be chosen at all.

Just ask Pudding!

Before you go—do me 3 small favors.

#1. See Yourself. #2. Be Yourself. #3 Free Yourself.

See You – Every ingredient. Every mess. Every mismeasurement. Look at yourself fully, because only you have the view from both the inside and the outside.

Be You – Bring your whole self to the table. Show up as you are. Forget what you think you’re supposed to be. Some people say, Fake it till you make it. I say, Bake it and see who takes it. The world needs more you!

Free You – Don’t get so wrapped up in who you are that you forget to grow into who you want to be. Do your best to shed, defy, and outgrow labels. Not even your name defines you—so why let any other word hold you back?

And finally—thank you. Because you’re here, I don’t have to E.A.T. alone.

A.D. Scott

Baker of Things